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Ad Pages Up in July?

by Marcus

With all the doom and gloom of the US economy, we did a little study here, examining average page counts of all Nxtbooks in the past 90 days. While this evidence is far from the last word, perhaps things aren’t so bad.

In May the average Nxtbook had a 51 pages. This dipped down to just over 50 pages in July. However, July’s looking great, with an average page count per book of 55.47 pages. Hopefully this is a sign of good things to come for magazine publishers.

No Comments » Permalink Trackback July 24th, 2008

 

Copyright - Schmopyright

by Marcus

Several months back, we wrote about Issuu, a free DIY service for digital magazines, which works fine, so long as you’re into donating your content to others:

By distributing or disseminating Uploader Submissions through the Issuu
Service, you hereby grant to Issuu a worldwide, non-exclusive,
transferable, assignable, fully paid-up, royalty-free, license to host,
transfer, display, perform, reproduce, distribute, and otherwise
exploit your Uploader Submissions, in any media forms or formats, and
through any media channels, now known or hereafter devised, including
without limitation, RSS feeds, embeddable functionality, and
syndication arrangements in order to distribute, promote or advertise
your Uploader Submissions through the Issuu Service.

Whenever you’re talking "free" and "DIY," that’s a nice recipe for getting a lot of submissions that the users don’t have permission for and for a while Issuu seemed to be the Net’s largest repository for liberated content… until now.

Mygazines is a company like Issuu that’s been released in beta format. Like Issuu, it’s free and like Issuu, it’s a DIY product. Like Issuu, there seems to be lot of content that the publishers never dreamed would end up there. And like Issuu, they seem to have little regard for people trying to make money with content:

Mygazines may remove any Content and Mygazines accounts at any time for
any reason (including, but not limited to, upon receipt of claims or
allegations from third parties or authorities relating to such
Content), or for no reason at all.

Of course, I could be overeacting. After all, anyone concerned about their content could always contact "John Smith," the name of the person who registered the URL (accordinging to WhoIs). Better yet, go visit the company, which claims to be located in Anguilla.

No Comments » Permalink Trackback July 24th, 2008

 

E-ink coming to a magazine near you…

by Marcus

In the future, we hope to save money with e-ink. For now, though, the plan seems to be to spend more and combine it with paper:

"…a forthcoming issue of Esquire will likely be the poster child for the
change. According to David Granger, Esquire’s editor in chief, rags
have generally "looked the same for 150 years," but all that will
change when 100,000 copies of the September issue arrive on newsstands
with a flashing electronic cover."

 

No Comments » Permalink Trackback July 21st, 2008

 

What Women Want

by Marcus

MinOnline is featuring the top The Top 5 Women’s Mag Website Picks. Nxtbook’s digital magazine of NYLON was named #2! Very cool!

 

No Comments » Permalink Trackback July 21st, 2008

 

It’s a wonder he gets any work done…

by Marcus

Scroll around to find "rubber ducky round" and see developer Jason’s cubicle, featured on CNN.

No Comments » Permalink Trackback July 21st, 2008

 

links for 2008-07-17

by Marcus

No Comments » Permalink Trackback July 17th, 2008

 

links for 2008-07-16

by Marcus

No Comments » Permalink Trackback July 16th, 2008

 

links for 2008-07-14

by Marcus

No Comments » Permalink Trackback July 14th, 2008

 

Helping Circulators w/ Digital Editions

by Marcus

Media Business has a good write-up on our new Nxtstand, offering key differences between the Nxtbook strategy and other strategies.

No Comments » Permalink Trackback July 11th, 2008

 

WEBINAR - 11.33% Conversion Rate for Digital Catalog Customer

by Marcus

We had the great opportunity to sponsor an outstanding webinar today about Digital Catalogs, which featured three very successful publishers. For those of you who missed it, feel free to view the archive here

One speaker offered the following data:

* Sales figures of five times the cost of the digital catalog
* More than three minutes of engagement time (better than their website)
* A conversion rate of 11.33%, compared to 3-6% on their website.

No Comments » Permalink Trackback July 10th, 2008