NEW ORLEANS INVITES VISITORS WITH NXTBOOK MEDIA™
by Marcus
Lancaster, PA — February 3, 2006
Convention and Visitors Bureau Leverages
Technology to Release Digital Visitors Guide
Bound
and determined to replenish tourist revenues to their pre-Katrina point
of nearly five billion dollars annually, the New Orleans Metropolitan
Convention and Visitors Bureau has published its 2005-2006 Visitors
Guide online in a digital format provided by Nxtbook Media™. The
Visitors Guide is free and available on the Bureau’s website, located
at www.neworleanscvb.com.
Online, visitors may view the one hundred and fifty-six page guide in
its entirety, as well as print or e-mail copies of the guide to others.
The Nxtbook allows magazine, book and brochure publishers to present an
optimized copy of their printed material on a standard Internet
browser. The addition of hyperlinks, audio and even videos presents
readers with a media-rich experience impossible to replicate in a
standard print format.
Kim Priez, Vice President of
Tourism for the Bureau said, “As the city continues rebuilding, it’s
vital that we find new and innovative ways to tell people that “New
Orleans is open for business.” The Nxtbook format enables us to send
that message to our online audience. While we encourage anyone who
wishes to order the Visitors Guide in print to please do so, the
digital edition gives us a way to show our great city without the added
costs of publishing and distribution.”
Spencer Ewald,
president of Nxtbook Media™ said, “Every customer we have wants to
expand their reach and simultaneously reduce their costs. Nxtbook
accomplishes this by merging the distribution economics of the Internet
with the look of printed materials. In this case, the needs of the
customer were especially critical and we’re proud to work with the
Bureau and assist them in delivering this very important message.”
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