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Archive for May, 2006

NEW ORLEANS INVITES VISITORS WITH NXTBOOK MEDIA™

by Marcus

Lancaster, PA — February 3, 2006

Convention and Visitors Bureau Leverages
Technology to Release Digital Visitors Guide

Bound
and determined to replenish tourist revenues to their pre-Katrina point
of nearly five billion dollars annually, the New Orleans Metropolitan
Convention and Visitors Bureau has published its 2005-2006 Visitors
Guide online in a digital format provided by Nxtbook Media™. The
Visitors Guide is free and available on the Bureau’s website, located
at www.neworleanscvb.com.
Online, visitors may view the one hundred and fifty-six page guide in
its entirety, as well as print or e-mail copies of the guide to others.

The Nxtbook allows magazine, book and brochure publishers to present an
optimized copy of their printed material on a standard Internet
browser. The addition of hyperlinks, audio and even videos presents
readers with a media-rich experience impossible to replicate in a
standard print format.

Kim Priez, Vice President of
Tourism for the Bureau said, “As the city continues rebuilding, it’s
vital that we find new and innovative ways to tell people that “New
Orleans is open for business.” The Nxtbook format enables us to send
that message to our online audience. While we encourage anyone who
wishes to order the Visitors Guide in print to please do so, the
digital edition gives us a way to show our great city without the added
costs of publishing and distribution.”

Spencer Ewald,
president of Nxtbook Media™ said, “Every customer we have wants to
expand their reach and simultaneously reduce their costs. Nxtbook
accomplishes this by merging the distribution economics of the Internet
with the look of printed materials. In this case, the needs of the
customer were especially critical and we’re proud to work with the
Bureau and assist them in delivering this very important message.”

No Comments » Permalink Trackback May 26th, 2006

 

2 YEARS IN A ROW ON ECONTENT LIST!

by Marcus

Lancaster, PA — December 1, 2005

Nxtbook Media™
(NBM), a technology-based company that provides multimedia digital
publishing solutions, today announced it has been named to EContent
magazine’s 2005 EContent 100 list. In its fifth year, the EContent 100
is a preeminent listing of the companies that matter most in the
digital content industry. Nxtbook Media™ is highlighted in the Content
Delivery category for its ability to bridge the gap between online and
print by delivering publications online with a similar feel to their
print counterparts.

“The EContent 100 is an annual list of
the leading companies we believe matter most in the digital content
industry. Our readers–executives who manage online content strategies
for their organizations–turn to the EContent 100 to find more
effective and efficient solutions to their content challenges and we
think that many organizations should be considering alternative digital
delivery mechanisms like Nxtbook.” said Michelle Manafy, editor of
EContent magazine. “For the second year in a row Nxtbook Media was our
choice for delivery mechanism for this year’s digital edition of the
EContent 100 issue and we look forward to our readers getting a chance
to check out the interactive capabilities."

The EContent
100 is assembled by the EContent magazine editorial staff, its valued
contributing editors, and colleagues from Information Today, Inc. The
list reflects the content industry’s activity and performance over the
past year, and surveys the leaders and innovators from a wide spectrum
of digital content disciplines, including content delivery,
collaboration and knowledge management, digital rights management and
consulting services, among others. The fifth annual EContent 100 was
published in the December 2005 issue of EContent magazine and online at
www.econtentmag.com.

“We
take great pride in being named to the EContent 100 for the second year
in a row,” said Spencer Ewald, Founder of Nxtbook Media. “2005 has been
a profitable year us, with better than 350% growth. Recognition from
EContent is the crowning jewel in a very successful year."

No Comments » Permalink Trackback May 25th, 2006

 

NY Times Announces Cross Promotion Between Myspace & Nylon Magazine Using NXTbook Technology!

by Marcus

How’s that for a big brand name headline? In today’s issue of the New York Times:

MySpace.com, which began as an online community for user-generated content like music and videos and quickly developed into a launching pad for new bands (among other things), has struck a deal for exclusive access to the next issue of the magazine Nylon.

Nylon, which covers music and fashion, will release a free digital version of its June-July music issue with MySpace on Wednesday. The digital issue, which will be available for downloading at the magazine’s Web site (www.nylonmag.com/digital), will be identical to the print version, which will not reach newsstands until May 31.

To view the free issue of Nylon Magazine, just click here.

1 Comment » Permalink Trackback May 23rd, 2006

 

NXTBOOK MEDIA™ SELECTS MIRROR IMAGE FOR WORLDWIDE CONTENT DELIVERY

by Marcus

Lancaster, PA — March 28, 2005

Patented Contact Access Point Network Guarantees Fast and Reliable Delivery of Digital Publications

Nxtbook
Media™ (NBM), a technology-based company that provides multimedia
digital publishing solutions, today announced it has selected Mirror
Image Internet Inc.’s content delivery solution to reliably deliver its
clients’ digital publications to readers all over the world. To prepare
for traffic spikes associated with the launches of high-circulation
digital publications, NBM chose Mirror Image to ensure 100 percent
availability of the publications delivered via their browser-based
Nxtbook FX.

“As a service provider to a rapidly-growing
list of publishers, it is critical for Nxtbook Media to have a robust
and scalable network infrastructure to meet the demands of the rising
popularity of digital publications,” said Matthew Harrington, director
of product development for Nxtbook Media. “Mirror Image allows Nxtbook
Media to quickly deliver digital publications to both our domestic and
international readers. In addition, it easily handles the large amount
of traffic that is generated each time our client launches a Nxtbook to
its subscriber list.”

With a growing list of clients
looking to use their web-based reader for digital publications, as well
as a quick rise in the number of international readers, Nxtbook Media
was looking for a content delivery network that could fulfill two
requirements: 1. Quickly deliver Nxtbook content to readers in
countries all over the world. 2. Easily handle large spikes in web
traffic resulting from the launch of a digital publication to a large
list of subscribers. Mirror Image’s patented Content Access Point®
(CAP) network, combined with its award-winning customer service, made
it easy for NBM to choose the company’s service to fulfill these
content delivery needs. Mirror Image helped NBM quickly integrate with
its content delivery network so that NBM’s clients could experience the
benefits immediately.

“When visitors go to Nxtbook Media’s
web site, Mirror Image ensures the requested content is delivered
efficiently and reliably to their browsers,” said Jeffrey Schutzman,
vice president, global sales and marketing, Mirror Image. “Our global
distributed network enables Nxtbook Media to deliver content to
millions of their readers around the world simultaneously.”

Significantly different from static PDF technology, Nxtbook™ technology
is used to publish magazines, tradeshow brochures, catalogs – or any
other print products in an easy-to-read digital format. Nxtbook™ allows
information to be presented as a double page-oriented document
optimized for a computer screen. NBM’s digital publishing platform is
based on open web standards and does not require the downloading of
proprietary software readers. The technology also enables real-time
results reporting, including the number of readers who have accessed
the online magazine, time spent on each page, and other invaluable
tracking information.

No Comments » Permalink Trackback May 23rd, 2006

 

400% Growth and Happy, Happy Users!

by Marcus

It’s a fun day here at NXTbook Media as we’ve just released NXTbook Media - By the Numbers, our in-depth report that looks at what we’ve learned from our readers in the past year. In addition to some data that shows we’re growing fast and furious, we’ve included some other interesting “A-ha’s!”

* 82% of readers preferred the digital edition over the print edition of their publication.
*
81% of readers said the NXTbook format enhances their ability to collection information for their jobs.
* 85% of readers said they had a more favorable opinion of the publication after viewing the digital edition.

No Comments » Permalink Trackback May 22nd, 2006

 

NXTBOOK MEDIA™ ANNOUNCES PRIMARY AGREEMENT WITH ADVANSTAR COMMUNICATIONS, INC.

by Marcus

Lancaster, PA — January 31, 2005

Advanstar Leads Business Media Market by Providing Innovative Digital Products

Nxtbook
Media™ (NBM), a technology-based company that provides multimedia
digital publishing solutions, announces that it has signed a primary
agreement with Advanstar Communications, Inc. (Advanstar), a worldwide
business information company serving specialized markets with
high-quality information resources and integrated marketing solutions.
NBM has been selected by Advanstar’s senior management to become their
primary external digital publishing platform vendor.

Advanstar has 100 top business publications, in addition to tradeshows
and conferences, and a wide range of direct marketing, database and
reference products and services. Recognizing the importance of digital
publishing and its potentially significant impact on profit margins,
Advanstar chose Nxtbook Media™ based on its product functionality,
customer service track record, and planned upgrade path. Nxtbook Media™
will have the opportunity to consult with Advanstar managers on how to
embrace a long-term digital magazine growth strategy.

“Advanstar
was an early adopter of the digital publishing platform. We have been
using similar technologies and working with Spencer Ewald since the
spring of 2002 to help promote our tradeshows,” said Francis Heid, Vice
President of Publishing Operations. “Because of their excellent track
record, it only made sense to include Nxtbook Media™ in our vendor
selection process, and in the end, to choose them as our digital
publishing partner.”

Significantly different from static
PDF technology, Nxtbook™ technology is used to publish magazines,
tradeshow brochures, catalogs – or any other print products in an
easy-to-read digital format. Nxtbook™ allows information to be
presented as a double page-oriented document optimized for a computer
screen. NBM’s digital publishing platform is based on open web
standards and does not require the downloading of proprietary software
readers. The technology also enables real-time results reporting,
including the number of readers who have accessed the online magazine,
time spent on each page, and other invaluable tracking information.

Advanstar is currently using Nxtbook FX product for their e-zine
content distribution. The digital versions of the publications are
image-based representations of their print counterparts that retain the
look and feel of the printed version. However, the Nxtbook also
provides such web-based functionality as multimedia, external hyper-
linking, multiple zoom levels, thumbnail previews, book marking of
pages, printing options, e-mail forwarding and save to computer
feature. In addition to providing seamless integration into the
production cycle, the FX product is also fully compliant with BPA and
ABC regulations for circulation of magazines and newsletters.

“Nxtbook
Media has been, by far, the most valued partner to Cadalyst magazine
while we explored the unknown territory of digital delivery of the
publication,” noted Dana Fisher, Group Publisher Advanstar/Cadalyst
Group. “The staff at Nxtbook Media have publishing backgrounds and
understand the issues and challenges I have as a publisher which helped
me make educated business decisions during the entire process. I’ve
built a successful model for Cadalyst as well as setting a standard in
the CAD industry for being innovative and creative when it comes to
digital delivery,” she added.

Spencer Ewald, NBM Vice
President and Founder, said “I’m looking forward to working with the
various publishing groups within Advanstar to create durable value for
all of their print properties. As one of the leading
business-to-business publishers, we view Advanstar as one of our
marquee customers as we expand our offerings in the magazine
marketplace.” In addition to the Cadalyst Group, NBM is also currently
working with Travel Agent, American Salon, Sensors and is in
negotiations with several other Advanstar publications looking to roll
out the technology in 2005.

No Comments » Permalink Trackback May 19th, 2006

 

Book Expo Thoughts on a e-World

by Marcus

From Paid Content:

BookExpo America attendees are trying to figure out how to think of books beyond the traditional form — and beyond the failed ebook model. Some of the chatter comes from people on the tech/device side trying to convince industry vets to try different distribution. For instance, as Variety reports, Andrew Weinstein from e-publisher Lightning Source urged a panel: “We have a real opportunity to sell books to a whole generation coming up through the ranks who live their lives digitally on MySpace.” “Long Tail” author and Wired editor Chris Anderson told the group, “We need to shift from hit thinking to niche thinking.” Then there was the exec from Motricity who wants a free book on every cell phone.

All good thoughts. Well, maybe not the one about the free book on every cell phone… But seriously, folks, Chris Anderson’s words mirror what our experience has been: Just as most magazines succeed by catering to niches, so do most platforms. A simple test study with us quickly confirms how your audience will respond to NXTbook technology.

No Comments » Permalink Trackback May 19th, 2006

 

You Oughta Be In Pictures

by Marcus

One of the best uses of NXTbook technology involves incorporating existing video into your NXTbook. A common question we get from publishers and advertisers, though, is “How do we put video into our NXTbook?”

For those inquiring minds, we’re thrilled to announce the release of the NXTbook Media How-To Guide: Integrating Video Into Your NXTbook. To show you how easy it is - and how cool the result is - we produced the Guide as a video within a NXTbook! Enjoy.

2 Comments » Permalink Trackback May 18th, 2006

 

CALIFORNIA TOURISM RELEASES 2005 VISITOR GUIDE

by Marcus

Sacramento, Calif. — January 14, 2005

Visiting
California has never been easier with the help of the California Travel
and Tourism Commission’s new 2005 Official State Visitor’s Guide and
Travel Planner. With its regional maps, fresh editorial format,
photography, list of attractions and places to stay, visitors have all
the information they need at their fingertips to book a California
vacation. Guides are free and available by calling 877-CALIFORNIA or
clicking to http://www.visitcalifornia.com.

This year’s cover commemorates the 50th anniversary of Disneyland
Resort in Anaheim. Inside the guide visitors will find a special
sweepstakes, two-page spread of selected California events and a
sunshine index that includes average days of sunshine and temperatures
in each of California’s 12 regions. Regional driving tours, popular
activities to take part in and the location of California Welcome
Centers is also included.

The new Visitor’s Guide
contains a number of special sections, such as Faces of California and
Attractions, which features a 9-year old girl’s crusade to save
Fresno’s Chaffee Zoo. The guide’s Theme Park Map highlights major theme
parks and some of California’s most notable roadside attractions
including Nit Wit Ridge and The Donut Hole are spotlighted. Other
special sections include Outdoor Recreation, spots for anglers to cast
a line in the Eastern Sierra, and Food & Wine, which profiles a
story about Kansas City barbecue born at a Southern California auto
shop. A trimmed-down, easy-to-use state map is bound into each guide,
and contains statewide and major metro information.

The guide will be available digitally in mid-February via http://www.visitcalifornia.com.
The technology, provided by Nxtbook Media™, allows users to browse,
search, make notes, as well as click through to advertisers’ Web sites.

The California Travel and Tourism Commission is a non-profit
organization with a mission to develop and maintain marketing programs
– in partnership with the state’s travel industry — that keep
California top-of-mind as a premier travel destination. According to
the CTTC, travel and tourism expenditures total $78.2 billion annually
in California, support jobs for nearly 900,000 Californians and
generate $3.2 billion in state tax revenues.

No Comments » Permalink Trackback May 18th, 2006

 

It’s Time for the NXT Big Thing!

by Marcus

We’re really excited to announce the release of a new product that we’re calling The NXT Big Thing. At NXTbook Media, we’re always looking for ways to increase awareness of our product. At the same time, we’re constantly improving our product, but would like a way to see how users are responding to those tweaks. Enter, The NXT Big Thing.

Working with some of the best writers on the Web today, The NXT Big Thing features some of the best business ideas we’ve been exposed to, reproduced in a convenient NXTbook format. Readers may view The NXT Big Thing at no cost. Our only request is that they take a short survey and give us feedback.

For the first issue of The NXT Big Thing, we’re thrilled to feature Rajesh Setty, author of Life Beyond Code. Rajesh’s blog is a don’t miss for anyone seeking to understand the bridge between marketing and technology. For The NXT Big Thing, Rajesh graciously donated Personal Branding for Technology Professionals, a vividly written workbook that will help any professional (technology or otherwise) get noticed in a world where everyone is struggling to get noticed. Please enjoy The NXT Big Thing.

One other note - credit for the cool animation on the banner of the book goes to NXTbook designer Robina Kerr who, as usual, rocked!


No Comments » Permalink Trackback May 17th, 2006