Crystal Ball Talk

A futurologist has warned the magazine industry that it needs to personalize content, embrace technology and tackle competition from non-traditional publishers to survive in the digital world.

You can read the whole article here, but for our money, this was the winning section:

Pearson said these kinds of technology advances would mean magazine production becomes more of a two-way system, of personalized interaction between the reader and the magazine beyond the traditional means of communication, the letters page.

"You can make a much clearer link between you and the customer because of the artificial intelligence which knows who I am, where I am and what information I need right now," Pearson said.

As we’ve mentioned before, our newest feature is tied directly to this concept: magazine publishers must make it easier for people to take specific content, make it relevant to themselves and share it among others with similar interests.