How the Electronaught is bringing you readers.
November 30, 2006 by Marcus
Do you know who the Electronaught is? Actually, we don’t either. But we do know a little about him. For instance, we know that in the past few months, he’s found published content within more than a few NXTbooks to be interesting and has recommended that content to thousands of readers on Digg.
How does this happen with NXTbook content when it doesn’t happen with any other digital publisher’s content? Unlike other products, NXTbook content is provided on page-specific permalinks, which means that it’s just as easy to for people to reference your digital edition content as it is for them to reference any other web content.
If you’re a publisher, this means that you can tap into bloggers, forum posters, Digg users, etc. - guys like the Electronaught who want to share your great content. If you use a digital edition solution that doesn’t use permalinks, you’re forced to do the hard work by selling your content one issue at a time. By using a NXTbook, your readers become a willing (and cost effective) marketing department.


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