What Your Audience Cares About

Alex Iskold has a great article up about the Social Media integration practices of traditional media outlets. He writes:

It appears that we are nearing a tipping point for the mass adoption of prominent web 2.0 services, like digg and del.icio.us. Endorsement by mainstream media opens these services up to millions of people who otherwise would either not know about them, or not take them seriously. So these are not just links, these are literally endorsements - or recognition of additional value for mainstream media. 

As the only digital edition provider with built-in integration to Digg and del.icio.us, we whole-heartedly agree with Alex’s assessment.