Penton Exec. Comes Out Blogging

When people tell me they want to blog, I give them one rule: do it for a month without telling anyone. Then, when they figure out you have a blog, they’ll have some content to read.

I never shared this rule with Penton’s Joe Pulizzi, but he must’ve heard it somewhere, because just today I found his blog and there’s some good stuff there. In particular, Joe has a relatively spot-on post on digital editions. He says, in part:

Tracking is outstanding. When used for audience development and international distribution, it’s near perfect. It’s also great as a teaser to get people to subscribe to receive the print publication.

That being said, Joe also feels the solution may be “temporary,” echoing what others have pondered.

At NXTbook, though, we consider our product to be radically evolutionary, rather than temporary. NXTbooks of today - with permalinks, search engine indexing, and advertiser reporting - look nothing like the NXTbooks of two years ago. In time, they’ll be something else entirely. But that’s not extinction; it’s progress.