Fire Up That Video Camera….

When it comes to grabbing the attention of Web surfers, advertising distributed via online video handily outpaces static image ads, according to a new DoubleClick report.

The company studied more than 300 online video ad campaigns placed by more than 130 advertisers between June and September of last year. The bottom line: video is significantly more powerful than most other display formats.

You can read more about the DoubleClick report by going here.

To view cool videos publishers have placed in NXTbooks, go here.