The Internet Finally Grows Up…

It used to be the secret that nobody wanted to talk about: the majority of what the Net was being used for was things of an “adult” nature. But what social media is poised to do in the coming weeks is monumental: very soon, social networking will become the biggest thing online.

Those of us who like to make money are scrambling at this notion, as it means that “There’s gold in them thar hills, and it ain’t the kind I gotta be ashamed to make!” However, here’s the most vital line from the article linked above:

It’s becoming clear that MySpace and Facebook are outliers, and their success will probably not be duplicated by more than one or two sites every few years. That makes it a poor investment to try to replicate their success. What is more likely is to take an existing application model that already works for people and to add social features to it, gradually, making it sociable. 

Which is exactly what we’ve done with the NXTbook. By taking a product that already works for people, adding permalinks and creating strategic partnerships with Digg and del.icio.us, we’ve made it easy for publishers to tap into social media - soon to be the biggest thing the Internet has ever seen!