Leverage What You Know…

Over at Folio’s blog, it seems that another plan to provide better print readership metrics has failed. The post doesn’t shed much light on the reasons behind the failure, though Khanh speculates that “as more publishers and brands increasingly focus online (or at least pay lip service to focusing online), it becomes easier to just let magazines slide by.”

Here’s where digital editions can help. In previous market research studies, we’ve determined that - guess what - readers interact with digital editions similar to how they interact with print. While that probably isn’t the exact truth, the fact that digital readership is tracked at multiple levels means it’s a pretty good place to start if you’re truly looking to understand what your readers are (and aren’t) doing inside the digital edition.