The Value of Digital Circulation

Last week’s announcement from CMP included the line announcing that circulation of EE Times was changing from 150k print to 100k print and 30k digital.

These 30,000 digital subscribers receive EE Times via NXTbook. The good news for CMP is that boosting their digital circulation is a zero risk proposition. EE Times has been with NXTbook for a long time time now and is keenly aware of how well their audience will accept the format through rigorous evaluation of our product tracking. Needless to say, we’re looking forward to serving these customers.