links for 2007-08-16
August 16, 2007 by Marcus
-
Using Hybrid Flash technology ensure that your content is indexed by search engines, even though it’s displayed inside a Flash-driven NXTbook.
-
All NXTbook content is indexed on Google via Hybrid-Flash technology. Here’s an example
This Hybrid Flash technology of yours, couldn’t it be considered cloaking by Google (something they don’t allow AFAIK)?
Stevie D
This is a good question and the answer reflects on Google’s (sometimes questioned) philosophy of “Do No Evil”. In reality, Google only bans cloaking when it is used for inappropriate purposes, such as trying to artificially inflate search rankings. As far back as 2003, Danny Sullivan wrote that XML feeds are a form of approved cloaking (link: http://www.clickz.com/2107941/print ). Most rich internet applications, such as the Nxtbook, need to present a different view of the content to Google’s indexing bots since Google is currently unable to index rich content developed with technologies such as Flash, Ajax, Silverlight, etc. As you can see by clicking on the above Google search, Google does not have any problem indexing our content, even though we are using our Hybrid Flash technology. In the past several months, we’ve seen a dramatic increase in the amount of activity to Nxtbooks via Google. We consider this proof that Google is confident that what we’re doing is wholly appropriate.