Ad Serving Inside Digital Editions

A great digital edition needs to embrace the best features of the Web while overcoming the inherent limitations of print. Here’s the latest way we’ve done that: Introducing, NXTserve for Digital Editions.

Ad serving is a concept that’s familiar to most readers. Your web real estate cycles through a variety of messages, giving you the opportunity to either allow the same advertiser to freshen up their message or sell the same space to a variety of advertisers. Everyone wins: web sites look fresher and publishers make more money.

Until NXTserve, there’s never been ad serving within a digital edition. The real estate on the screen could only be sold once. Not anymore.

Using NXTserve is like using any ad serving technology. You load up the ads you want to run, the frequency you want to run them and - just like that - your content is as dynamic and ever changing as you’d like it to be.

Wanna see? Just click here to view the page of this publication. Then, turn a few pages forward and back and watch the ad change. A simple concept for the Web, but a revolutionary break-through for digital editions! Here are some basic applications:

1) Allow advertisers to send a variety of messages.
2) In digital only publications, limit ad real estate, instead using dedicated ad spots that rotate for a premium screen-optimized presentation.
3) Everybody loves the premium sponsorship position in a NXTbook. Why limit yourself to just one?

Contact your NXTbook rep today and ask about NXTserve!