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Publisher Resource Center

Pressure to Perform?

September 14, 2007 by Marcus 

Dan Blank points out the body count in the war for attention:

“If the average paper has about 200 stories and the average reader has
about 20 minutes to read it, he can spend only about six seconds on
each story.”

By the way, that nugget is a piece of "reader generated content" or "user generated content" or "conversational media" which originally appears in the Washington Post. (As always, Dan pointed out the source, too - but I wanted to give him credit, also, because he finds lots of good stuff.)

 

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