Scott Karp Quote of the Week

"You would think that in 2007 most sites would be technologically capable of sensing when they are being loaded by a mobile browser and deliver a site optimized for that use. Alas, no. When I loaded Costco.com, I had to scroll through an endless list of links to product categories to get to the page content.

But wait, you will say, what about the revolutionary iPhone, which loads the actual website and lets you zoom in and out with a touch of a finger? What about that, huh?

Yeah, well, remember when everyone had a 800×600 screen resolution, and we used to design websites to fit that width? Why was that? Oh, right, because scrolling is annoying. Looking at a normal web page on iPhone’s 3 inch screen is like surfing the web through a keyhole.

So, great, you can jam the entire NYtimes.com onto the screen — got a magnifying glass? Immediately having to zoom means it wasn’t optimized to begin with."

For 4 more reasons Scott says the Mobile Web has a way to go, click here.