Readers Can’t Wait to Post Great Content Online…

If you have great content, your readers can’t wait to talk about it. A few days ago, Chris Gentri - one of our sales reps - made it a point to share with me the link for the 2008 Walt Disney World Marathon in Nxtbook format because a. he knows I’m a runner and b. he knows I love to blog about cool Nxtbooks.

Before I even had the time to do so, though, another reader posted the link on a Disney fan website. What you’re seeing here is the digital equivalent to what print publishers call "pass along rate," and this sharing of links is the number one way Nxtbook readership is growing. It’s where smart publishers are spending their marketing energy and - where appropriate - their dollars.