Take a Look at the People…

Courtesy of Mr. Magazine, here’s a link to custom digital-only Holiday special from People Magazine. Though not done in Nxtbook format - it easily could’ve been, mind you - there’s one very important aspect of this magazine that shouldn’t be overlooked: it was supported by a single sponsor.

Much like ProjectAnalog, a custom digital-only publication Nxtbook produces for Hearst, there’s an increasing desire among forward-thinking advertisers to push the envelope with something new, and a custom digital edition is a great way to do it. For a fraction of the cost of a print custom pub, publishers can offer these types of solutions. The single sponsor doesn’t have to share screen real estate with competitors and is seen by readers as being cutting edge. It’s a win-win all the way around.