Digital Edition Revenue Generation…

There’s an (uncredited, anonymous?) article over at MediaWeek which says that "few ads are sold against digital edition," because "only 56 consumer magazines reported paid digital subscriptions to the Audit Bureau of Circulations."

From our experience, the word "few" is used somewhat incorrectly here. Few insinuates that there are a lot of publishers whom see a few ads trickle in. Generally, that’s really not what we see at all. Instead, we see a lot of publications that haven’t figured out how to monetize them in any way, and some publications that have literally knocked the cover off the ball and turned their digital editions into significant revenue sources.

Our January webinar, entitled "Digital Edition Revenue Generation" will focus on this very topic. You’ll hear from publishers like Todd Christenson from Heart, who’ll speak about Project Analog, an exciting digital-only magazine recently launched with the support of a single sponsor. Todd’s approach is just one way publishers are finding to be profitable with this new medium. Be sure to register for the webinar to learn more!