Need a Holiday iPod?

Over at FOLIO, they’re promoting the monthly FOLIO: Face-Up survey, where readers can win an iPod Shuffle, simply for answering three survey questions.

In addition to promoting the Nxtbook format, there’s something to learn here for any brand looking to integrate their print and online strategies. The print version of the magazine directs readers to the survey, as does the online article (linked here). In both cases, they’re leveraging one property by sending readers to another and creating more brand sticky-ness by getting readers to interact with them.

Check out the survey in the Nxtbook and think about the questions you could ask your readers: feedback on articles, opinions on editorials, etc. - The choices are limited only by your creativity.