WEBINAR - Digital Magazines 2008: Shift in Technology, Shift in Psychology

Once, digital magazines were viewed as a transitional technology.
Now, it’s clear that adoption rates for digital magazines keep growing
as more and more publishers, advertisers and readers come to see the
value of the format. And technical capabilities have improved. What was
once used as a cost-saving device has emerged as an intriguing hybrid
model–combining useful elements of print and online. In this Webinar
we explore why there was a shift in how these products are perceived
and how publishers are leveraging digital editions in new and
profitable ways.

Speaker 1:

Ryan Douthit
Publisher
MediaSpigot LLC

 

Click here to view the archived webinar.