Digital Magazine Quote of the Day…

"No new web content meant no new web visitors and no new ad dollars. The dialog shifted to developing unique content for the magazine’s website and how to monetize it.

That was ten years ago. Why are so many publishers having the same discussion right now about digital magazines?   

I’ve heard it all over the industry, "We tried publishing a digital magazine, nothing happened." But remember the earlier lesson of the web: No new content equals incremental new readership and incremental new revenue."

Via Josh.