Where Do They Find the Time?
April 30, 2008 by Marcus
In many conversations I’ve had with people about social media, blogging, etc…. the inevitable question that comes up is, "Where do people find the time to do THAT?" I’ve given many long-winded answers, but none of them are as witty and as insightful as Clay Shirky’s explanation at the Web 2.0 Expo. If you’re a publisher, the take-away here is simple: as your readers become more of Generation Y, they will expect to participate in your media. If they can’t, they’ll likely consider it to be lacking.
“Media that’s targeted at you, but doesn’t include you may not be worth sitting still for.”
Wow… love that quote. Good summary of what publishers should be moving towards.