Friday, May 2nd, 2008

This Tuesday (May 6th), we’ll be presenting at an MPA event in NY. 

Digital Magazines In The Media Mix
May 6, 2008 - 9:00 AM to 12:00 PM

Digital
magazines might well be the underused and under-sung part of the
magazine media mix. We know that research shows that readers of digital
magazines are more engaged with advertising than readers of the print
counterpart, in part due to the insertion of rich media or video into
the ads.

Digital magazines have been around for about a decade and
publishers seems more comfortable and adventurous in aggressively using
digital magazines as part of their media mix. This would include
subscription sales of course, but also: serving first issues, extending
international circulation, enhancing a rate base, utilizing as a direct
response premium and an e-commerce engine. There is increasing evidence
that publishers are using digital magazines, in strategic partnerships
with advertisers and cause marketers, to significantly extend and
monetize their brands.

This panel discussion will include representatives from
Zinio,Texterity and Nxtbook who will discuss the marketing
opportunities inherent in their products. We will also hear from
magazine publishers who are using digital magazines for advertising,
publishing, editorial, and circulation campaigns. Panelists will also
explore mobile and rich media applications for digital magazines.

Tickets are $225, but we managed to wrangle two free passes from the doorman. Seriously - if you’re in NY and would like to attend, drop me a note @ mgrimm [AT] nxtbookmedia.com . We’d love to have you join us!