Why Is Your Web site Failing?

OK, that’s a loaded headline and depending on who you talk to, your Web site might be cleaning up, at least in terms of page views. Yet most publishers are seeing diminished engagement times and lower click-through rates. Why? Because Web users are getting more ruthless and selfish when they go online.

"Web users have always been ruthless and now are even more so," said Dr Nielsen. "People want sites to get to the point, they have very little patience," he said.

It’s a good article and explains that websites have been designed to answer search requests and that most efforts to increase engagement have failed.

In the other corner, though, we have the digital magazine, a product born from a printed magazine which had the singular purpose of creating an engaging brand experience. The results speak for themselves: people stay inside at for a longer period of time than they will on your Web site and they will click through at a higher rate. Your move: Sell the digital magazine to the buyers that want click-throughs and sell the page views of your Web site to those seeking low CPMs and high exposure.