More on Maghound…

One Freakonomic looks at Maghound:

I don’t sense that magazine readers are dying to swap subscriptions very often. Part of the appeal of receiving a magazine is knowing your way around its format, its style, its idioms. Of course I may be totally wrong about that; I order new magazine subscriptions all the time and inevitably hate them after four issues. Also, the model doesn’t suffer if people don’t swap: they pay the same regardless, and it’s less work for Maghound if they don’t swap.