Oh, You Wanted a RETURN on This? Whoops…

Here’s a funny report that says B2B blogs are failing "mainly because returns… haven’t matched investment." Considering WordPress is free, that means returns must be mighty ugly, indeed. (Yes, I realize that the B2B companies include time with investment (as they should), but it’s still an odd thing to say about blogging.)

The report goes on to say: Successful corporate blogs “talk openly with an authentic voice,” and are “humble and honest,” two traits that run counter to many corporate egos, said Forrester’s report.

Well, as Meat Loaf croons, "Two out of three ain’t bad."