People Love the Flash…

Did you know the chances are greater that you’re running the most current version of Flash than they are that you’re running the most current version of your Internet Browser?

Despite the fact that 40 percent of the population isn’t using the most recent version of their Internet Browser, within six months of release more than 80 percent of people have updated their Flash player.

Worldwide, Flash still has nearly 99 percent penetration. The study didn’t include Silverlight and other plug-ins with minimal penetration.

What this means to you? With an audience that has demonstrated regular updating of the service, Flash users are highly likely to be running the most current versions, which allows publishers to create cooler content, better videos and offer a more dynamic reading experience than other magazines.