E-Mail Share of Nxtbook Readership Continues to Fall…

If you’re doing a digital magazine and you’re spending all of your time worried about e-mail open rates, you’re missing a trend which continues to grow.

Last month, more than 1.5 million people read a Nxtbook - our third highest month ever in what is traditionally a slow month for web activity. However, for the first time ever, readership to Nxtbooks via e-mail fell below 40 percent to 39 percent. While e-mail activity from customers continues to increase, e-mail share is dropping, due to dramatic increases in readership from social media and search engines (which themselves are highly influenced by social media). 

A great way to boost Nxtbook activity outside of e-mail is through great Web site synergy. Look at this cool example. In the widget Nielsen has on their Web site, they’ve seamlessly integrated Web content with digital edition content. Very clever. Very cool. Very effective.

Ask your Nxtbook account manager for tips and techniques to ensure you’re getting your share of the ever-increasing social media pie.