Five Ways to Make Money on Your Nxtbook Today

1) Sell a banner in the e-mail you send to subscribers telling them about the digital magazine.

2) Upcharge print advertisers to make their web links live. While I’m not a huge fan of this one, there are two realities: a.We’ve got customer that do it successfully. b.It’s a very easy way to start the print to digital transition conversation.

3) Ask them what the conversion rate is on their website traffic (visitors that turn into leads) and then offer to eliminate the drop-off by putting a lead generation form (Ad-Gen) inside the magazine.

4) If your content is locked down, have a sponsor pay to open the issue or open a certain number of pages.

5) Ask advertisers what video they have sitting on the shelf that can be easily repurposed for the digital ad. Ten years ago, marketing departments didn’t have these materials. Now, most of them do and they’d love the chance to get more bang for dollars they’ve already spent.