Proper Promotion of the Digital Magazine

In our monthly webinar to customers about growing readership off their digital magazines, we encourage them to blog about their digital magazines for two key reasons: 1.) It demonstrates synergy within your brand, which always makes sense for all of your products (eg. talk about your mobile program in print, etc.). 2.) It elevates the digital edition in the eyes of search engines by providing links to your digital magazine content.

Here’s a textbook example. The Blog from the Suffolk Arts+Sciences magazine linking to their latest digital edition. Well done!