A Grand Idea…
October 29, 2008 by Marcus
Paid content struggles to get around online, which is why it’s always cool to see a publisher with paid content offering the digital edition for free online. GRAND Magazine is a very slick publication for grandparents. Their business model? See print subscriptions, but offer digital for free. Contrary to fears, this won’t hurt paid subs. and will lead to additional benefits:
* ability for potential subscribers to see the magazine in print
* ability for GRAND to position itself as a cutting edge brand
* ability for GRAND to offer advertisers premium opportunities
* ability to GRAND to send other promotional offers to digital subscribers (who trade their e-mail in exchange for the digital sub)
Congratulations on a smart launch, GRAND!
My wife, Robin Riddell, works for GRAND, that wonderful magazine for Baby Boomers who also happen to be grandparents. GRAND is a nationally distributed bi-monthly magazine with 65,000 subscribers. The publishers have decided to launch a green, digital version. To see the high quality of the digital version, produced by Nxtbook, by the way, please visit http://www.grandmagazine.com and click on the flipping icon in the upper right corner. Register and you will get instant access to the Sept/Oct issue of E-GRAND.
In order to jump start circulation for this environmentally conscious effort, they are offering a fundraising opportunity for large organizations. If you know of an organization, school, club, church, synagogue that needs to raise funds, then E-GRAND – The Magazine for Grandparents Fundraiser may be just the solution.
Here are the benefits for the organization:
• E-GRAND subscriptions are available for $5.99 (one year) and $8.99 (two years)
• All E-GRAND subscriptions are delivered directly to the subscriber’s computer inbox
• Included with E-GRAND subscription is a free biweekly GRANDWorld e-newsletter
• Organization sends out emails to their members/friends/supporters explaining their fundraiser
• E-GRAND provides organization with a free sample of E-GRAND and subscription order form for inclusion in each email
• Organization receives a $2.00 donation for each paid E-GRAND subscription that comes in from their email list mailing.
• Organizations are provided a monthly report of all subscriptions and check for donation of $2.00 for each subscriber
• The organization will be recognized in the GRANDWorld e-newsletter along with other organizations that have a successful E-GRAND fundraiser
• Because the magazine is in digital form, organizations can have the front page customized for their membership by putting the organization’s name, logo, or slogan on the left hand side of the front page of the digital edition.
Please send an email with the Subject line “Digital Subscription Inquiry W4975” to wes@innermedia.biz and someone from GRAND will contact you or the organization you refer right away.
Be brilliant!
Wesley Whittaker