June 2024 - 42

| BY CELINA YOUNG
from americanhort to you
Dive deeper and gain an edge
Why Cultivate's workshops are essential for developing
yourself and your business
Cultivate'24 offers a wealth of educational and business
growth opportunities, but the workshops stand out for their
unique ability to propel attendees beyond theory and into
practical application. These in-depth, hands-on sessions are
designed to equip you with actionable skills and strategies
you can implement immediately to elevate your business.
EDUCATIONAL BENEFITS
Here's why attending a Cultivate workshop is an
investment worth making:
Master in-demand skills: Forget lectures - workshops
get down and dirty. Whether you're a grower struggling
with pest control or a retailer looking to boost sales
through visual communication, these sessions provide
a platform to develop practical skills through real-world
exercises. From learning how to sample cuttings for pests
in a greenhouse environment to creating a compelling sales
sketch for a client, you'll gain the tools you need to excel in
your business.
Deepen your knowledge: Workshops go beyond the
surface level. They delve into the " why " behind the " what, "
providing a comprehensive understanding of key topics.
For instance, the " Forecasting Workshop " isn't just about
creating a forecast; it equips you with the knowledge
to understand market trends, analyze data and build a
strategic approach to planning for your business's future.
Learn from the best: Cultivate workshops are led by
industry experts - growers, retailers and educators with
a wealth of experience and proven success. This is your
chance to gain insights and best practices directly from the
people who have been there and done that.
Network with peers: Workshops provide a collaborative
environment where you can connect with fellow
professionals facing similar challenges. Share ideas,
exchange business solutions and build relationships that
can benefit your business long after Cultivate ends.
" These workshops are far more interactive than a
typical education session or webinar, " said Meagan Nace,
senior manager of education program development at
AmericanHort. " Each of these programs is designed to build
off previous education where attendees have expressed
interest in a deeper dive. They are specifically built to let
attendees collaborate and learn from each other. "
SNEAK PEEK
Here's a sneak peek of the value you can gain from
workshops being offered at Cultivate'24:
Forecasting: Gain the expertise to build a data-driven
forecast, a critical tool for optimizing profitability and
navigating market uncertainties. Whether you want to learn
how to build forecasts, brush up on your skills, or expand
the purview of your company, this workshop will help you
make forecasting a strength within your organization and a
strategy for building your profitability.
Pencil to profit - a sketching and selling workshop
to close more plant sales: Learn how to
create quick landscaping sketches that
will help you close more plant sales and
increase transaction dollars. Enhance client
communications in a way that helps you
understand their project vision and bring it to
life. Whether you're a landscape company or a
garden center, this workshop equips you with
the design principles and techniques to move
from quick sketches to successful sales.
Creating the best branded digital
content - a traveling workshop: Transform
your brand's social media presence by
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June 2024

Table of Contents for the Digital Edition of June 2024
