May 2023 - 6

INDUSTRY NEWS
from americanhort to you
Essential Education for Greenhouse Growers
BY CELINA YOUNG, MARKETING
COMMUNICATIONS SPECIALIST
Life at the greenhouse is often so busy that it's hard
to find time for you and your team to get the training
and education that can help your businesses continue
to grow and improve.
Get the essential education you need, all in one place
at Cultivate'23.
Education at Cultivate'23 focuses on enhancing
your learning with proven process improvements,
foundational and advanced techniques, peer-to-peer
panels, essential and innovative business tools, reallife
applications of industry research, and much more.
Experienced researchers and industry experts have come
together to provide you with industry best practices,
fresh ideas and creative solutions to common challenges.
Here are some topics you will find at Cultivate to learn
tested solutions for growing your business's bottom line
and help you do your job better.
* Growing your bottom line can come from improving
efficiency throughout many aspects of your
greenhouse business, from capitalizing on plant
trends and optimizing your product mix when
deciding what to grow, to automation and inventory
management. Cultivate sessions will help you
develop skills for managing your team, as well as
learning to navigate the H-2A and H-2B programs.
* Dive into crop-specific growing techniques in the
Greenhouse education tracks. You can enhance
your growing practices by learning how to get
more by using less when it comes to water, light,
nutrients, pest control, and everything you need to
finish out a clean, beautiful, and successful crop.
Experienced growers will share their solutions to
common challenges faced with begonia, echinacea,
hosta, petunia, impatiens, geraniums and more.
* Cultivate is an excellent place to explore new
growing practices supported by research. See
what's new in pests and diseases, not just for
treatments, but preventing and mitigating problems
in the first place. Discover new techniques for
optimal plant nutrition, soil fertility, biologicals
and modernizing your IPM program, to name a
few. These best management practices have gone
through both academic trials and real-world testing.
* Whether you are building a training program for
your team or bringing them to Cultivate for some
first-hand education, you won't want to miss the
entire Back-2-Basics Learning Track specifically
designed for greenhouse growers, by greenhouse
growers. Review essential skills, such as monitoring
water quality, reading and understanding pesticide
labels, differences in substrates, proper planting
techniques for common ornamental crops, and
much more.
* As business owners, you wear many hats. Beyond
growing, you may be responsible for talent
management, marketing and even planning for
the succession of your business. The Management
Clinic at Cultivate'23 includes dozens of sessions
sharing strategies you can implement immediately
to help you run your business more effectively.
* Your employees are one of the most important
parts of your business. Do not miss opportunities
to adopt best practices for on-the-job training.
Supporting your team by providing training and
development opportunities also helps foster a
positive culture overall, which can go a long way in
helping you retain your talented team. Don't miss
the sessions that will help you develop your team to
work together more cohesively and efficiently.
* Marketing for your business can take many forms,
from text messages and emails, to connecting
with customers on a personal level through social
media and video. Sessions will help you explore
ways to expand your customer base and drive more
engagement from your current customers through
meaningful customer touchpoints.
Take an active role in your own learning or through
that of your team by attending any of the 160+ education
sessions that cover a wide variety of topics - from
fundamental skills to advanced techniques. Register
today for Cultivate'23 at AmericanHort.org/Cultivate
so you can explore the full lineup of education and
visit the trade show to see the latest new product and
plant innovations.
6 MAY 2023 GPNMAG.COM
http://www.AmericanHort.org/Cultivate http://www.GPNMAG.COM
May 2023

Table of Contents for the Digital Edition of May 2023
