October 2023 - 4

FROM THE EDITOR
TIME TO REFRESH!
I know I'm excited for
the autumn season -
it is a time to refresh!
And just like people,
production operations
and even plants need to
be refreshed sometimes.
This issue points
out some fantastic
improvements as well as
new offerings found at the
summer trials. Uncover
these beauties and more
in this month's Vaughn's
View on page 26. Even
the beautiful calibrachoa
is featured in the latest
Culture Report, page 24.
For growers, a new
look or approach can
occur in production.
Photoperiod management
in terms of flower
induction is discussed
on page 6, and it may
provide you with some
ideas on improvements
you can make.
Turn to page 10 to read
about the PGR toolbox for
ornamental floriculture.
It offers some resources
and technical information
to improve efficiency.
EDITORIAL
MANAGING EDITOR | Heather Machovina
hmachovina@greatamericanpublish.com * 616-520-2171
EDITORIAL DIRECTOR | Debbie Eisele
deisele@greatamericanpublish.com * 616-520-2160
ADVERTISING SALES
NATIONAL SALES MANAGER | Kimberly Sammartino
ksammartino@greatamericanpublish.com * 616-520-2173
ADVERTISING SALES | Andrea Schafer
aschafer@greatamericanpublish.com * 616-520-2139
CLASSIFIED ADVERTISING MANAGER | Kim Meyers
kmeyers@greatamericanpublish.com * 616-520-2137
PRODUCTION
SENIOR CLIENT SUCCESS REPRESENTATIVE | Jolan Godfrey
jgodfrey@greatamericanpublish.com * 616-520-2148
ASSOCIATE CREATIVE DIRECTOR | Amanda Mackey
amackey@greatamericanpublish.com * 616-520-2157
CREATIVE DIRECTOR | Allison McKenzie
amckenzie@greatamericanpublish.com * 616-520-2142
American Color Inc., located in Orange,
Virginia, grows flowering annuals, perennials
and holiday plants. Turn to page 14 to read
this Big Grower feature article.
CIRCULATION/SUBSCRIPTIONS
AUDIENCE DEVELOPMENT | Becky Stovall
bstovall@greatamericanpublish.com * 616-520-2138
CORPORATE
CFO & DIRECTOR OF HUMAN RESOURCES | Deb Carnes
dcarnes@greatamericanpublish.com * 616-520-2169
COO & CHIEF MARKETING OFFICER | Kim Baker
kbaker@greatamericanpublish.com * 616-520-2135
PUBLISHER & CEO | Matt McCallum
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
DIANE BLAZEK NATIONAL GARDEN BUREAU
JIM DEVEREUX GREEN FUSE BOTANICALS
PAUL FISHER UNIVERSITY OF FLORIDA
JUSTIN HANCOCK COSTA FARMS
LELA KELLY DOSATRON
ANNE LEVENTRY PANAMERICAN SEED
DANNY TAKAO TAKAO NURSERY
BRIAN WEESIES MAST YOUNG PLANTS
GREAT AMERICAN MEDIA SERVICES INC.
P.O. Box 128, Sparta, Michigan 49345
Phone: 616-887-9008 | Email: frontdesk@greatamericanpublish.com
This issue provides PGR resources for
ornamental floriculture on page 10.
Greenhouse Product News is a publication of
a division of Great American Publishing
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deisele@greatamericanpublish.com
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October 2023

Table of Contents for the Digital Edition of October 2023
