Canadian Retailer - Spring 2016 - 6

RETAIL CURRENTS

FLYING HIGH
According to the latest Consumer Engagement Study conducted by the Flyer Distribution Standards Association,
the retail flyer, unlike in many other countries, is alive and well.
■

98%

1,178 flyers
PER HOUSHOLD
PER YEAR

98% of Canadians
receiving flyers are
prompted to take
some sort of action
as a result

Read printed flyers

VS

PRINT

93

%

16 billion flyers are
distributed to Canadian
homes every year. That's
1,178 flyers to every
home every year

41%

93% reported
reading, looking
into or accessing
a flyer every year

59%

76%

Read printed only

Read printed
+ online

ONLINE

58%

Read online only

PREFERRED METHOD OF FLYER RECEIPT
55% In a community newspaper

41% In email with a link to retailer's website
38% Delivered to Inbox on personal computer

36% Delivered to door

33% On flyer website on personal computer

29% In the mail

11% Delivered to Inbox on tablet

29% In a daily newspaper

10% On a flyer website on tablet

20% In a bag
9% Pick it up in store

10% Delivered to Inbox on cellphone
7% On flyer website on cellphone

7% Pick it up in newspaper box
6% Pick it up in building's lobby

PRINT

DIGITAL

GETTING SOCIAL
The rise of social media networks continues. In its 2015 study of social media usage, Forum Research found that
Canadians' use of Facebook and Twitter have levelled off, usage on LinkedIn and Instagram is still increasing.
■

75%

59%
30%

36%

25%

29%
25%

16%
Percentage of Canadians
using social media

6|

CANADIAN RETAILER | SPRING 2016

Canadian social media
visits per week

Percentage of Canadian
parents on social media



Table of Contents for the Digital Edition of Canadian Retailer - Spring 2016

Publisher’s Desk
Retail Currents
Under the Banner
At Issue
For the Love of Flyers
The Future Is Automatic
Where Your Customers Are
Going Mobile
Made in Canada: Customer Loyalty Programs
Brand Marketing in the Digital Age
Instilling Transformation
2016’s Key Marketing Trends
Building a Brand to Recruit on Campus
Advertiser’s Index
Canadian Retailer - Spring 2016 - ebelly1
Canadian Retailer - Spring 2016 - ebelly2
Canadian Retailer - Spring 2016 - cover1
Canadian Retailer - Spring 2016 - cover2
Canadian Retailer - Spring 2016 - 3
Canadian Retailer - Spring 2016 - eJolt
Canadian Retailer - Spring 2016 - Publisher’s Desk
Canadian Retailer - Spring 2016 - 5
Canadian Retailer - Spring 2016 - Retail Currents
Canadian Retailer - Spring 2016 - 7
Canadian Retailer - Spring 2016 - Under the Banner
Canadian Retailer - Spring 2016 - At Issue
Canadian Retailer - Spring 2016 - 10
Canadian Retailer - Spring 2016 - 11
Canadian Retailer - Spring 2016 - For the Love of Flyers
Canadian Retailer - Spring 2016 - 13
Canadian Retailer - Spring 2016 - 14
Canadian Retailer - Spring 2016 - 15
Canadian Retailer - Spring 2016 - The Future Is Automatic
Canadian Retailer - Spring 2016 - 17
Canadian Retailer - Spring 2016 - 18
Canadian Retailer - Spring 2016 - 19
Canadian Retailer - Spring 2016 - Where Your Customers Are
Canadian Retailer - Spring 2016 - 21
Canadian Retailer - Spring 2016 - 22
Canadian Retailer - Spring 2016 - 23
Canadian Retailer - Spring 2016 - Going Mobile
Canadian Retailer - Spring 2016 - 25
Canadian Retailer - Spring 2016 - Made in Canada: Customer Loyalty Programs
Canadian Retailer - Spring 2016 - 27
Canadian Retailer - Spring 2016 - 28
Canadian Retailer - Spring 2016 - 29
Canadian Retailer - Spring 2016 - Brand Marketing in the Digital Age
Canadian Retailer - Spring 2016 - 31
Canadian Retailer - Spring 2016 - 32
Canadian Retailer - Spring 2016 - 33
Canadian Retailer - Spring 2016 - 34
Canadian Retailer - Spring 2016 - Instilling Transformation
Canadian Retailer - Spring 2016 - 36
Canadian Retailer - Spring 2016 - 2016’s Key Marketing Trends
Canadian Retailer - Spring 2016 - 38
Canadian Retailer - Spring 2016 - 39
Canadian Retailer - Spring 2016 - Building a Brand to Recruit on Campus
Canadian Retailer - Spring 2016 - 41
Canadian Retailer - Spring 2016 - Advertiser’s Index
Canadian Retailer - Spring 2016 - cover3
Canadian Retailer - Spring 2016 - cover4
Canadian Retailer - Spring 2016 - 45
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