RETAIL CURRENTS FLYING HIGH According to the latest Consumer Engagement Study conducted by the Flyer Distribution Standards Association, the retail flyer, unlike in many other countries, is alive and well. ■ 98% 1,178 flyers PER HOUSHOLD PER YEAR 98% of Canadians receiving flyers are prompted to take some sort of action as a result Read printed flyers VS PRINT 93 % 16 billion flyers are distributed to Canadian homes every year. That's 1,178 flyers to every home every year 41% 93% reported reading, looking into or accessing a flyer every year 59% 76% Read printed only Read printed + online ONLINE 58% Read online only PREFERRED METHOD OF FLYER RECEIPT 55% In a community newspaper 41% In email with a link to retailer's website 38% Delivered to Inbox on personal computer 36% Delivered to door 33% On flyer website on personal computer 29% In the mail 11% Delivered to Inbox on tablet 29% In a daily newspaper 10% On a flyer website on tablet 20% In a bag 9% Pick it up in store 10% Delivered to Inbox on cellphone 7% On flyer website on cellphone 7% Pick it up in newspaper box 6% Pick it up in building's lobby PRINT DIGITAL GETTING SOCIAL The rise of social media networks continues. In its 2015 study of social media usage, Forum Research found that Canadians' use of Facebook and Twitter have levelled off, usage on LinkedIn and Instagram is still increasing. ■ 75% 59% 30% 36% 25% 29% 25% 16% Percentage of Canadians using social media 6| CANADIAN RETAILER | SPRING 2016 Canadian social media visits per week Percentage of Canadian parents on social media