Canadian Retailer - Spring 2017 - 6

RETAIL CURRENTS

EAT YOUR GREENS
You might not think so, but many Canadians
choose which grocer they shop with based on
the availability and quality of produce.

GUILTY PLEASURES
Everyone likes to snack. But,
when do Canadians snack, how
often, and on what?
Over 65% - Percentage of
consumption occasions that
occur in between traditional
meals, as snacks.

43% -Percentage of Canadians
who choose a store because
of its selection of produce
(32% base their decision on the
quality of the produce).

More than one in five -
The number of snack
occasions (21%) that include a
non-traditional snack food, like
bread/toast, veggies, ready-toeat cereal, eggs, pizza and soup.
36% - Percentage of traditional
snack foods that are consumed as meal
replacements or accompaniments, e.g.
fruit, cheese, yogurt, and dips/spreads/salsa.

72% - Percentage of
Canadians who say they
would eat more produce
if it was easier to purchase
smaller portions.

5/day - The average Canadian snacks five times per
day. That adds up to more than 62 billion food snacking
occasions in Canada annually.

87% - Percentage of
Canadian shoppers who buy
most of their produce at a
local supermarket. 35% shop
at a farmers market. 14% buy
directly from the producer.
25% frequent warehouse club
stores, and another 24% shop
at produce specialty stores.

Yogurt is almost two times as likely to be
consumed by a Gen Z kid as a snack.
Generation Z teens are 1.3 times more
likely to snack on rice cakes or rice-based
chips or crackers. For millennials, protein
bars and other meal replacement bars
are 1.2 times more popular compared
to other groups. Gen X members
are not highly likely to eat unhealthy
snacks, but when they do they're 1.2
times more likely to eat cake. Baby
boomers are 1.5 times more likely to eat
baked goods.

First generation Canadians spend more on fresh
produce ($44.21) per trip than the average shopper
($38.40). By the third generation, this drops to $36.20.
Source: Canadian Produce Marketing Association

Source: Ipsos

ORGANIC REVOLUTION
Organic foods and products continue to gain in popularity among the Canadian public. But who exactly
is buying them, and where?
75% - Percentage of
shoppers who make
their organic purchases
at regular grocery
stores. 39% buy them
at mass retailers,
25% shop direct from
farmers,and 24% buy
organic at natural
health stores.

shoppers make organic
purchases at regular
grocery stores

Source: Canada Organic Trade
Association, Ipsos poll 2016

39%
6|

CANADIAN RETAILER

1.8% - Percentage of farms in Canada
that are certified organic farms.

39% - Percentage of all
domestic organic food
and beverage sales
accounted for by fresh
fruit and vegetables.

Source: Agriculture and
Agri-Food Canada

| THE FOOD & GROCERY ISSUE

Source: Agriculture and Agri-Food Canada

80%

of millennials

63%

of university
grads

2x - Organic products have nearly double the
market share in B.C. as in the rest of Canada.
Alberta and Ontario have the next most
developed organic markets based on sales.
50%+ - Over half of Canadians buy organic foods
weekly. In the top categories: soya drinks, milk,
coffee, yogurt, cereal, eggs.

Source: Canada Organic Trade Association

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2017