contents SEPTEMBER 2018 | VOLUME 23, NUMBER 7 COLUMNS 2 Insight Happy customer. 14 Business + Management When disaster strikes. DEPARTMENTS 4 Wide Angle Taming the tunnel. 6 Upfront News and noteworthy. 30 R+D 16 Supersized By Anya Rao When it comes to branding an entire space, a couple of simple vinyl wraps just won't do. Explore the creativity of three massive print projects that immerse an At the Finish Line By Kelsey Johnson There's more to a print job than just the printing. Finishing - whether it's cutting, sewing, or routing - is crucial when your goal is providing a complete product to the customer. Two shops discuss how investing in finishing helped enhance their businesses. 36 Job Log The movieindustry roots of a renovated historic building are kept alive through printed murals and graphics. ON THE COVER Huge Nike building wraps give the JW Marriott hotel a vibrant look for the 2018 NBA All-Star Game in Los Angeles. BIGPICTURE.NET audience in graphics that can't be ignored. 26 The latest tech, products, and supplies. 1http://www.BIGPICTURE.NET