Big Picture - September 2018 - 16

Supersized
Massive print projects set the stage
for three enormous events.
BY A N YA R AO
A short-term printed takeover of an entire street
corner, city block, or event space can make a lasting
impact on an audience. Often used for interim
events, a graphic immersion with a plethora of
components is typically produced and installed -
and then removed - when time is of the essence.
The majority of the players in the wide-format
print business learn to thrive on moving quickly
and tackling a challenge on deadline.
Here, we take you through the process of
how these big and fast jobs were accomplished
and the visual effect the printed images had on
their surroundings. Imagine these spaces without
the immense graphics and you'll recognize the
transformative impact of wide-format print.

BIG PICTURE

September 2018

LA Vinyl

16

Advertisers need to create a slam dunk effect to stand out
during a hot-ticket event like the 2018 NBA All-Star Game
held in Los Angeles. The big game brought in 17,000 spectators (and more than seven million TV viewers), plus celebrities
both on and off the court. The winning graphic decision?
Giant vinyl window wraps plastered to the side of prominent
buildings around the Staples Center.
To get the Nike and Jordan brand images in front of the
large audience, CR&A Custom (cracustom.com) was tapped
to install the massive wraps. Launched more than 25 years
ago as a printer of custom apparel for use in films, CR&A has
since morphed into a full-service wide-format digital print
production and visual display company. The LA-based firm
often works on large-scale projects in their own backyard,
including jobs for the JW Marriott - where some of the Nike
graphics were installed.
Using its HP Latex 3300, CR&A printed 43,000 square feet
of graphics featuring Oklahoma City Thunder star Russell
Westbrook and the iconic Jumpman Jordan logo onto 3M



http://www.cracustom.com

Table of Contents for the Digital Edition of Big Picture - September 2018

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