Big Picture - October 2018 - 2

insight

Movin' On Up,
Er, West

here's not enough beer and pizza in the world that could persuade me to help anyone move
for at least the next year.
In the last three weeks, I moved out of my two-bedroom apartment in Cincinnati to my
boyfriend's four-bedroom home in Louisville to our new studio in San Francisco. I'd rather not
add up the amount of boxes, donations, random sales in parking lots from the LetGo app,
trunk-loaded drives to Kentucky, flights, checked bags, phone calls with movers... OK, you get the idea.
Realizing how much stuff you've accumulated over the years and how much time, money, and sanity
it takes to get it from A to B (and C, in my case) is overwhelming.
But I'm defi nitely not alone. 2018 seems like the year of the move. Many of our Editorial Advisory
Board members have relocated and a plethora of manufacturers have expanded or built brand-new
facilities. And congratulations to you all! The need for more space, more employees, and more machines
comes from a much sought-after increase in job orders and revenue.
And while I struggled with moving a few rooms' worth of clothes and kitchen supplies, your struggle
is much greater: How are you going to get your superwide printer into the third floor of your new shop in
Manhattan? What do you do when your team needs three weeks to tear down, move, and set up your
machines, but the print orders aren't slowing down? And what do you say to your employees who now
have a 50-minute commute instead of five?
The moving process isn't easy. Luckily, we have a strong community that's always happy to share
tips and tricks with its fellow PSPs. If you've recently packed up and shipped out, or have questions
about a big move, send me a tweet or an email and we'll cover it in our last issue of the year.
After all, pizza and beer does sound pretty good.

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Kelsey Johnson
Associate Editor
kelsey.johnson@stmediagroup.com
Anya Rao
Associate Editor
anya.rao@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Rachel Nunziata, Sino Tour
Columnists
Brian Adam, Ryan Clark, Terry Corman,
Scott Crosby, Michelle Gobert,
Kirk Green, Diana Herrera, Brian Hite,
Hayes Holzhauer, Kerry King,
Robert Kissel, Stan Lucas, Craig Miller,
Nicole Piach, Carmen Rad,
Gary Schellerer, Elaine Scrima,
Jon Sherman, Reed Silberman,
James Swanson, Mark Taylor
Editorial Advisory Board
SALES
Murray Kasmenn
Senior VP/Group Publisher
770/578-2577
murray.kasmenn@stmediagroup.com
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Karen Jones
Senior Market Strategist
GA, NC, SC, Classiﬁeds
843/697-3802
karen.jones@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com

BIG PICTURE

October 2018

Tedd Swormstedt
President

Steve Duccilli
Senior VP of Content
Christine Baloga
Audience Development Director

BY ADRIENNE PALMER

Michael Pence
Director of Technology

Editor-in-Chief

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Table of Contents for the Digital Edition of Big Picture - October 2018