NAILBA Perspectives - September/October 2014 - (Page 34)

member proﬁles Labyrinth Financial Services Brittany Cross Based in Vancouver, Washington, Labyrinth Financial Services has been a NAILBA member since 2010. Principal Brittany Cross provided input for this article. About the Organization Labyrinth Financial Services (LFS) is a national independent marketing organization that helps ﬁnancial professionals and institutions establish insurance and retirement programs for its clients. LFS is a leader in providing total back ofﬁce support for individuals or ﬁnancial institutions who want to add a life insurance or retirement division but do not want the expense of providing all the necessary services. The LFS team strives to offer superior, comprehensive concierge services, including support at the point of sale. We offer a wide range of services, including inperson training, case analysis, and advanced sales support to help brokers implement robust personal and estate plans. What makes your organization unique? We are unique in that we take a customized approach to identifying and capitalizing on market trends and product opportunities. LFS provides holistic ﬁnancial solutions, allowing our clients and partners to meet all of their customers' ﬁnancial needs. Additionally, we follow a distinctive team leadership philosophy. Whether you're playing a sport or building your business, ongoing training and reﬁnement of skills is crucial to stay at the top of your game. We believe progress comes from the cultivated use of experience, which is why we use a strength-based team coaching approach. Our customized training program is available both in-person 34 perspectives SEPTEMBER/OCTOBER 2014 and remotely, depending on each client's need. Lastly, we help our partners leverage their strengths, which leads to growth in targeted areas. As my father and LFS Founder Tim Cross has said, "Our partners understand the importance of providing strategies for their clients as the ﬁnancial environment changes, and they are committed to staying at the top of their game." What type of advisor are you trying to attract? LFS forms powerful partnerships with individuals, agencies, and ﬁnancial institutions that are qualiﬁed, committed, and coachable. Our clients and partners are passionate about serving their communities and meeting all of their customers' ﬁnancial needs. We're always on the lookout for individuals who are committed to growing their business and are able to commit to implementing a plan for growth. Where do you see your organization in the next 5-10 years? In the coming years, LFS will remain passionate about producing change within our community. I believe there is unlimited potential within the ﬁnancial and alternative distribution marketplace. Our clients and partners see opportunity around every corner, in every community, across the nation. We strive to help these institutions, agencies, and individual advisors uncover these powerful opportunities. It all comes down to recog- nizing market trends and consumer and business needs. How does being a NAILBA member benefit you and your business? Because we are committed to the future of the ﬁnancial service industry, LFS is actively involved in NAILBA. Our organization joined NAILBA in 2010, and I am currently a co-leader of the NAILBA Agency Successor Networking Group (ASNG) and a member of the NAILBA Professional Development Committee. The ASNG not only provides leadership, management, and skill training to ensure the success of new agency leaders, it also offers members the opportunity to build a network or support group of other new leaders. I am conﬁdent the ASNG was a catalyst in the personal and business growth I've been able to achieve over the past few years. I am sincerely thankful for the vision and opportunity ASNG mentors have offered me and other members. Tim Cross

Table of Contents for the Digital Edition of NAILBA Perspectives - September/October 2014

NAILBA Perspectives - September/October 2014
Contents
Chairman’s Corner
CEO Insights
Servicing Orphan Policy Holders: The BGA’s Role
NAILBA 33 Preview
Life Happens
Future of the Independent Marketing Organization
NAILBA Charitable Foundation
Member Profiles
Agency Successor Networking Group
Agency Resources
A Path Forward: Part 1 of 2
Reading Ahead
Calendar of Events
Index of Advertisers

NAILBA Perspectives - September/October 2014