NAILBA Perspectives - September/October 2015 - (Page 9)
ceo insights
Perspectives is published for the
National Association of Independent
Life Brokerage Agencies
11325 Random Hills Road, Suite 110
Fairfax, VA 22030
(703) 383-3081
www.nailba.org
NAILBA BOARD OF DIRECTORS
David Long
Chairman
George C. Van Dusen IV
Chair-Elect
James Sorebo
Secretary/ Treasurer
NAILBA's Future is
in Your Hands
Barbara Crowley
Immediate Past Chairman
Joseph Bosnack
Brittany Cross
Jason Lea, CFP
Melinda S. Meyer
Seixas Milner III
Jeffrey D. Mooers
Ben Nevejans
Myra Palmer
Thomas Riekse, Jr., ChFC, CEBS
NAILBA EDITORIAL ADVISORY PANEL
Scott Blumberg
Michael Cohen, CLU
Christi M. Daughenbaugh
Sheri Leaders
John McWilliams
Jeffrey D. Mooers
Lori Payne
Laurie B. Prevette
Thomas Riekse, Jr., ChFC, CEBS
Michael Tessler
NAILBA STAFF
Jack Chiasson, CAE
Chief Executive Officer
Kathy Allison
Director, Membership and the Foundation
Susan D. Haning, CEM, CMP
Director, Business Development
Susan Klemmer
Deputy Chief Executive Officer
Rachel C. Marineau, CMP
Manager, Meetings and Education
Meredith Maslich
Administrative Coordinator
Sarah O'Hanley
Manager, Exhibits, Sponsorships
and Advertising
John Tong
Director, Administration and Operations
Editor: Susan Klemmer
sklemmer@nailba.org
Advertising: Susan D. Haning, CEM, CMP
shaning@nailba.org
Design and Production: Blue House
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Creative Director: Elinor Van Dyck
elinor@bluehouse.us
Designer: Katie Petty
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JACK CHIASSON, CAE
NAILBA CHIEF EXECUTIVE OFFICER
W
here does the time go
these days? Seems like
just a day or so ago that
I was talking about the cold and
snow, and now it is summer (at least
it is as I write this!) I've told you
before that summer is my favorite
time of year, so I'll spare you all the
reasons why this time around!
This issue of Perspectives is all
about the future of BGAs. I hear
time and time again that the BGA
of today is very different from the
BGA of 10-or 20 or 30-years ago.
I have heard plenty of reasons why
this may be true. In the interest
of full disclosure, however, I have
heard a number of reasons why some
folks disagree with this statement,
too. While I'm usually pretty good at
staying out of the cross-fire in discussions like this, this time I don't
think I can-or should!
In the 11 years that I have been
at NAILBA, I have seen several member agencies disappear-for a wide
variety of reasons, of course. Some
were sold, some principals retired,
and some just couldn't make a go
of it any longer. It's this last group
that concerns me most.
What is it that's so different from
years past that caused these early
entrepreneurs in this business to be
forced out? New products? New competitors? New (lower) comp from
carriers? Technology? Changes in
regulation? Fewer AGENTS to bring
them cases? I'll venture a guess and
say "yes." I truly think it is ALL of
these things, or at least some combination of them.
So why hasn't this happened
to EVERY BGA member? Many of
the agencies that I see (and hear
about) that are thriving are doing
so because they have adapted
their business models to include
new methods of distribution. Some
have added a direct-to-consumer component, some have added
new product lines, and some have
completely changed who they market TO and solicit business FROM.
I don't need to describe these to
you-you must already be aware
of them.
The biggest thing that I hear now
is there really isn't any such thing
as a "traditional" BGA any longer.
When NAILBA was created 30-plus
years ago, most BGAs looked alike.
That isn't true anymore.
All of this brings me to the REAL
point of this column.
If YOU (our BGA members) aren't
doing the same things that you were
doing some number of years ago,
how can NAILBA survive doing the
same things IT was doing back then?
NAILBA can truly only be as strong
as the industry it represents, and if
the industry is in a different position, then NAILBA must be as well.
This is a question that your
Board of Directors-and staff, of
course-address each and every
day. Are we aiming the organization in the direction that helps
you continue to build your business? Are the partnerships that
we develop with your interests
in mind (with AALU for advocacy
efforts, for example) of value to
you-AND to your business?
Is there something that NAILBA
SHOULD be doing to help you and your
businesses that we are not doing?
Your leadership and staff struggle
with this question on a regular basis.
I hope you are aware that the primary purpose of the Board is to ensure
that the needs of the membership are
being met, and that the dues dollars
you spend each year are being spent
to provide those needs.
In this space, I often ask for your
help in making NAILBA a valuable part
of your business. At this critical juncture in the history of NAILBA and its
place in the industry, your help has never been more necessary. Please reach
out to a Board member, to a staff member, or to me directly with your comments and suggestions. I know that
there is an incredible wealth of knowledge and intelligence "out there in
NAILBA-land;" won't you please share
it with us? We all want to ensure that
NAILBA remains a relevant part of the
insurance industry, and only by sharing the information that you have can
that happen.
And finally, I look forward to
seeing as many of you as possible
at NAILBA 34, coming up in just
a few short weeks in Orlando. It's
MY favorite week of the year, and I
hope that it is-or will become-
yours, too!
See you next time!
www.nailba.org 9
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Table of Contents for the Digital Edition of NAILBA Perspectives - September/October 2015
NAILBA Perspectives - September/October 2015
Contents
Chariman's Corner
CEO Insights
The Fine Art of Transition
NAILBA Charitable Foundation
Agency Successor Networking Group
Life Happens
Gearing up for NAILBA 34
NAILBA 34 Program Review
Calendar of Events
Index of Advertisers
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