BtoB - 2008 Marketers Resource Guide - (Page 3)

PUBLISHER’S NOTE THE MAGAZINE FOR MARKETING STRATEGISTS WWW.BTOBONLINE.COM VP-Publisher Robert Felsenthal (bfelsenthal@crain.com) (212) 210-0262 EDITORIAL (312) 649-5401 FAX (312) 649-5462 Editor Ellis Booker (ebooker@crain.com) Managing Editor John Obrecht (jobrecht@crain.com) Design Director Martin Musker (mmusker@crain.com) Associate Editor Tequia Burt (tburt@crain.com) Contributing Editor, NetMarketing Mary E. Morrison (mmorrison@crain.com) Senior Reporters Carol Krol (ckrol@crain.com) Kate Maddox (kmaddox@crain.com) Reporter Matthew Schwartz (mschwartz@crain.com) Copy Editor Richard K. Skews (rskews@crain.com) Intern Rebekah Tsadik (rtsadik@crain.com) Contributors Karen J. Bannan, Erin Biba, Paul Gillin, Christopher Hosford, Rich Karpinski, Mary Ellen Podmolik Chasers Captain Edmund O. Lawler ADVERTISING SALES NEW YORK Associate Publisher David Bernstein (dbernstein@crain.com) (212) 210-0782 Account Executives Lynne Bosnack (lbosnack@crain.com) (212) 210-0788 Eric Gordon (egordon@crain.com) (212) 210-0737 Peter Loibl (ploibl@crain.com) (212) 210-0733 Marketing Manager Tara Curran (tcurran@crain.com) (212) 210-0206 Internet Marketing Manager Amy Holtzman (aholtzman@crain.com) (212) 210-0197 Marketing Coordinator Megan Lee (malee@crain.com) (212) 210-0206 Production Manager Nicole Dionne (ndionne@crain.com) (312) 649-5337 Circulation Manager Nicole Chantharaj (nchantharaj@crain.com) (212) 210-0254 Online Marketing Development Manager Jeff Buddle jbuddle@crain.com (212) 210-0743 SUBSCRIPTION HOT LINE (888) 288-5900 Seek out partners with credibility BOB FELSENTHAL OW WILL YOU engage your prospects and customers next year? Chances are you will try new things, experiment with new technologies, new online tactics, and increase your measurement of campaign effectiveness. ¶ Marketing effectiveness is in the spotlight more than ever. CEOs expect their marketing executives to account for how every dollar is spent, how many new ideas have been tried, how far they have pushed the envelope. You have to be willing to take risks, as well as experiment, measure and test. H THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman Keith E. Crain President Rance Crain Secretary Merrilee Crain Treasurer Mary Kay Crain Executive VP-Operations William A. Morrow Senior VP-Group Publisher Gloria Scoby Group VP-Technology, Circulation, Manufacturing Robert C. Adams VP-Production & Manufacturing David Kamis Chief Information Officer Paul Dalpiaz Corporate Circulation Director Patrick Sheposh Founder G.D. Crain Jr. (1885-1973) Chairman Emeritus Mrs. G.D. Crain Jr. (1911-1996) Sometimes a fresh vision from a new partner, or just an objective outside view, can help us improve our marketing activities. Outside partners and vendors often bring us the new ideas that have worked for others. We know that everyone has different needs, but we also know that if you are in the b-to-b marketing world, you need partners who are familiar with b-to-b markets, who know your needs and how your customers react. These partners will also know what messages engage these audiences, what media they use and what language they speak. Thinking of hiring a new ad agency? Look at our lists of 100 b-to-b agencies (page 10), interactive agencies (page 15) and direct agencies (page 16). Every one of these companies really understands b-to-b. Need to find a list manager or rent a list? Our top list managers list (page 20) features 40 companies with a b-to-b focus. Need to ramp up your e-mail programs with a firstrate delivery and analytics firm? See our list of e-mail vendors (page 28), which includes the best to be found. Sometimes a fresh vision from a new partner, or just an objective outside view, can help us improve our marketing activities. Want to improve the optimization of your Web site or drive more traffic through search engines? See the list of search engine marketing companies (page 33). Need to improve your events? See our list of event marketing services companies (page 34), event designers and producers (page 38) and virtual event providers (page 37). Need to pick a new convention city? See our list of the largest convention centers in the country (page 41). Over and over, the lists in this year’s Marketers Resource Guide will help you find companies to help you engage your customers and energize your marketing. Also, don’t miss two of our most popular annual features: the Media Power 50 (page 42) and Who’s Who in B-to-B (page 50), which highlight the media outlets and people that are leading the charge in the b-to-b world. I hope you and your organization push the edge, engage and energize your marketing in 2008. Bob Felsenthal is VP-publisher of BtoB and BtoB’s Media Business. He can be reached at bfelsenthal@crain.com. CONTENTS Top 100 B-to-B Advertisers page 4 Data Segmentation Vendors Data Cleansers Analytics Vendors Web Analytics Vendors E-mail Resources page 20 page 23 Search Engine page 33 Marketing Resources btobonline.com page 23 Event Services page 34 For a new subscription or change of address, call (888) 288-5900 or fax (313) 446-6777. Single-copy sales: (313) 446-1609. Single copy: $5. Subscription rates: One year—$59, two years—$99; Canada—$69 (includes GST); all other foreign—$89. Canadian Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 0965502. GST No. 136760444, printed in U.S., effective Jan. 1, 1997. Address all circulation correspondence to BtoB’s Detroit address. BtoB (ISSN 1530 - 2369) is published monthly except for semi-monthly March, June, September, October and November by Crain Communications Inc. at 360 N. Michigan Ave., Chicago, Ill. 60601-3806, (312) 649-5401. Offices at 1155 Gratiot, Detroit, Mich. 48207-2997, (313) 446-6000; 711 Third Ave., New York, NY 10017-4036, (212) 210-0100; 6500 Wilshire Blvd., Los Angeles, Calif. 90048-4947, (323) 651-3710; National Press Building, Washington, D.C. 20045-1801, (202) 662-7200. Fax: Chicago—(312) 649-5462; New York—(212) 210-0700; Los Angeles—(323) 655-8157. Telex: Chicago—687-1241; New York—64-0207. Copyright 2007 by Crain Communications Inc. All rights reserved. Periodical postage paid at Chicago and other mailing offices. Postmaster: Send address changes to BtoB, Circulation Dept., 1155 Gratiot, Detroit, Mich. 48207-2912. Vol. 92, No. 16 Top 50 B-to-B Internet Advertisers page 8 Virtual Event Vendors page 37 page 24 page 26 page 26 Event Designers/ Producers Event Venues Media Power 50 page 28 Online Publishers BtoB's Who's Who page 49 page 50 page 38 Top B-to-B Agencies page 10 Interactive Agencies Direct Marketing Agencies List Managers page 15 page 16 page 41 page 42 www.btobonline.com ONLINE For b-to-b marketing news and resources List Brokers | 2008 | BtoB’s Marketers Resource Guide | 3 http://WWW.BTOBONLINE.COM http://www.btobonline.com http://btobonline.com

Table of Contents for the Digital Edition of BtoB - 2008 Marketers Resource Guide

BtoB - 2008 Marketers Resource Guide
Top 100 B-to-B Advertisers
Top 50 B-to-B Internet Advertisers
Top B-to-B Agencies
Interactive Agencies
Direct Marketing Agencies
List Managers
List Brokers
Data Segmentation Vendors
Data Cleansers
Analytics Vendors
Web Analytics Vendors
E-mail Resources
Search Engine Marketing Resources
Event Services
Virtual Event Vendors
Event Designers/Producers
Event Venues
Media Power 50
Online Publishers
BtoB'sWho's Who

BtoB - 2008 Marketers Resource Guide

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