Contents March/April 2019 VOLUME 3/NUMBER 2 The magazine of the American Society of Interior Designers and the Interior Designers of Canada 36 WHAT'S IN A NAME? A GROWING OPPORTUNITY Landing a lucrative licensing deal is not exclusive to "celebrity" designers. A strong sense of business and identity, coupled with creative talent and timing, are essential to achieving prominence. The increasing number of cannabis dispensaries across North America offers interior designers a new retail prospect-but not without some unique challenges. Image: Eric Laignel 22 BY JESSICA GOLDBOGEN HARLAN BY BRIAN LIBBY 30 As the digital world continues its strong grasp of the retail marketplace, is a bricks-and-mortar location vital to success? These interactive establishments characterize the current trend. BY JESSE BRATTER 10 i+D - March/April 2019 Image: Chad Keffer Image: Stacy Garcia Commercial THE (NEW) RETAIL EXPERIENCE