Impresssions - March 2017 - 6

first
impressions

Meet the Team

out of each event, while Operations
Manager Josh Carruth keeps all
aspects of each show's internal
operations running smoothly. Shannon Avery and her team ensure the
registration process runs smoothly
each and every time.
When it comes to marketing the
show, Anne Estes, marketing director, and Sarah Jordan, marketing coordinator, make sure to
get the word out. All the while,
Senior Graphic Designer Chris Drew
has his hands full designing all
of Impressions' publications and
the marketing materials needed to
promote the shows.
Finally, while we're all on-site
at ISS events, our production team
- comprised of Nan McDowell and
Terri Hill - work hard to keep us
on schedule. Thanks to the entire
team for your continued hard work.
And to our readers and attendees,
our dedication to your success
will never waiver. 

MARCIA DERRYBERRY,
EDITOR IN CHIEF

P.6

To comment on this editorial
or to express your views on
other matters, email me at
mderryberry@impressionsmag.com.

ILLUSTRATION BY CAJSA HOLGERSSON

Impressions and the Imprinted Sportswear Shows (ISS)
are the decorated apparel industry's leading publication and trade show, respectively, for a reason.
We have a dedicated team committed to delivering
the best products to ensure your continued success.
While we're usually running around an ISS show
like crazy people, we made it a point at the ISS
Long Beach event to take a photo of the group that
makes it all happen.
The on-site Impressions team includes Executive
Editor Jamar Laster and Managing Editor Lauren
Mitchell Volker, who often can be found combing
the aisles searching for new products and trends.
Publisher Laurie Gonz and Senior Account Executive
Jeanine Morgan are a dynamic tandem that coordinates
all the great ads that help you source products in
our publications, as well as on impressionsmag.com.
Not attending ISS Long Beach was Diane Kennedy, our
senior account executive who handles the classified
and business-to-business advertising sections.
ISS Show Director Jeff Brown and his sales executives, Sarah Payne and Lee Wright, always work to
ensure exhibitors and attendees are getting the most

I M P R E S S I O N S M A G . C O M MARCH 2017

06_IMP_0317_FirstImpressions.indd 6

2/16/17 12:40 PM


http://www.impressionsmag.com http://www.IMPRESSIONSMAG.COM

Impresssions - March 2017

Table of Contents for the Digital Edition of Impresssions - March 2017

Impresssions - March 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Shapeshifters
A Discharge Printing Primer
Understanding Emulsion
Shop Talk
Embroidery Design & Digitizing
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impresssions - March 2017 - CT1
Impresssions - March 2017 - CT2
Impresssions - March 2017 - Impresssions - March 2017
Impresssions - March 2017 - Cover2
Impresssions - March 2017 - 1
Impresssions - March 2017 - Contents
Impresssions - March 2017 - 3
Impresssions - March 2017 - 4
Impresssions - March 2017 - 5
Impresssions - March 2017 - First Impressions
Impresssions - March 2017 - 7
Impresssions - March 2017 - From the Show Director
Impresssions - March 2017 - 9
Impresssions - March 2017 - Overheard
Impresssions - March 2017 - 11
Impresssions - March 2017 - 12
Impresssions - March 2017 - 13
Impresssions - March 2017 - 14
Impresssions - March 2017 - 15
Impresssions - March 2017 - First Look
Impresssions - March 2017 - 17
Impresssions - March 2017 - 18
Impresssions - March 2017 - 19
Impresssions - March 2017 - 19A
Impresssions - March 2017 - 19B
Impresssions - March 2017 - Scene at ISS
Impresssions - March 2017 - 21
Impresssions - March 2017 - On Design
Impresssions - March 2017 - 23
Impresssions - March 2017 - Shapeshifters
Impresssions - March 2017 - 25
Impresssions - March 2017 - 26
Impresssions - March 2017 - 27
Impresssions - March 2017 - 28
Impresssions - March 2017 - 29
Impresssions - March 2017 - A Discharge Printing Primer
Impresssions - March 2017 - 31
Impresssions - March 2017 - 32
Impresssions - March 2017 - 33
Impresssions - March 2017 - Understanding Emulsion
Impresssions - March 2017 - 35
Impresssions - March 2017 - 36
Impresssions - March 2017 - 37
Impresssions - March 2017 - 38
Impresssions - March 2017 - 39
Impresssions - March 2017 - Shop Talk
Impresssions - March 2017 - 41
Impresssions - March 2017 - Embroidery Design & Digitizing
Impresssions - March 2017 - 43
Impresssions - March 2017 - 44
Impresssions - March 2017 - 45
Impresssions - March 2017 - Sublimation
Impresssions - March 2017 - 47
Impresssions - March 2017 - 48
Impresssions - March 2017 - 49
Impresssions - March 2017 - Direct-To-Garment
Impresssions - March 2017 - 51
Impresssions - March 2017 - 52
Impresssions - March 2017 - 53
Impresssions - March 2017 - Heat Printing
Impresssions - March 2017 - 55
Impresssions - March 2017 - 56
Impresssions - March 2017 - 57
Impresssions - March 2017 - Ad Index/Online Directory
Impresssions - March 2017 - Classifieds
Impresssions - March 2017 - 60
Impresssions - March 2017 - Cover3
Impresssions - March 2017 - Cover4
Impresssions - March 2017 - I1
Impresssions - March 2017 - I2
Impresssions - March 2017 - I3
Impresssions - March 2017 - I4
Impresssions - March 2017 - I5
Impresssions - March 2017 - I6
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com