think. DIRECT-TO-GARMENT make. Like this article? Read more direct-to-garment articles at impressionsmag.com/digitaldecorating. do. Get on Board Buying decisions for adding or expanding DTG printing in your business. By Terry ComBs, ConTriBuTinG WriTer Pretreating a quantity of shirts using an automatic pretreatment machine can save valuable time in your shop. Digital decorating is in most of our futures - a fact that's becoming increasingly evident each day. The garmentdecorating marketplace has seen a significant shift toward three things: individualization and customization for quantities as small as one; and the prevailing customer mindset of "I want it right now." When a customer wants 100, 500 or 5,000 shirts, you still can screen print the order, but a growing number of customers want shorter runs. Even some longer-run customers ask for multiple shorter runs that will allow for leaner inventory levels, P.44 i m p r e s s i o n s m a g . c o m OCT./NOV. 2018 lessening the risk of being left with unsold merchandise. Therefore, digital printing probably should be an option in your shop. Adding DTG You likely already turn customers away if you have no digital-decoration method. "Why can't you do three black shirts with a full-color image?" a customer may ask."A dozen companies online will do it for me."http://www.impressionsmag.com/digitaldecorating http://www.impressionsmag.com