con tents Features 16 08/201 9 Why Fleece Still Flourishes 20 Pitch-Worthy Apparel Trends 22 Social-Media Hacks to Score Sales OpeningThoughts 06 First Impressions 08 From the Show Director 09 Overheard 12 First Look Think.Make.Do. 28 Shop Talk 30 Embroidery Production 34 Screen Printing Technique 40 Sublimation Heat Printing 48 On Design 47 Ad Index/Classifieds P.2 i m p r e s s i o n s m a g . c o m AUGUST 2019 IllustratIon by John John 44http://www.impressionsmag.com