Here's how industrial textile equipment can help print shops better serve a new era with different fashion customers. By T im Check , Contributing Writer his year has brought an abundance of change in our personal and professional lives. As a nation, we have overcome varying regulations and new guidelines put in place for health and safety reasons. These changes also have significantly impacted the textile supply chain and consumer purchasing habits. In-store foot traffic has decreased, while online purchases have spiked dramatically. Brick-and-mortar stores need to move unsold stock and reduce incoming inventory to meet the changing demand. With Millennials and Gen-Z consumers looking for unique and inexpensive clothing - as well as the development of changing business strategies - shops can fill these needs by offering solutions centered on smaller P.28 Dye-sublimation printers with fluorescent, spot-color ink allow print shops to expand color gamut and create bright, vivid designs. runs and quicker turnaround times. As an industry, it's possible that the nation's recovery period will alter current business plans. Factors such as increased e-commerce, changing international business regulations and unreliable supply chains will lead companies to lean heavily on domestic textile printing. Digital printing offers positive effects for inventory management by keeping costs low and customers engaged with new items. It offers an easy solution to producing smaller orders, with less waste due to overproduction; growth in customization and upselling opportunities; and ease of use that ultimately will support increased industrial digital textile printing for domestic print shops. I M P R E S S I O N S M A G . C O M SEPTEMBER 2020 28-31_IMP_0920_Fashion_Demands.indd 28 8/19/20 10:44 AMhttp://www.IMPRESSIONSMAG.COM