Aftermarket Insider - December 2008/January 2009 - (Page 12)

MEMbER PROFilE lAuren fix Passionate About the Aftermarket Her longevity in the industry, career accomplishments, leadership capabilities and dedication to the aftermarket, earned Lauren Fix, The Car Coach®, the 2008 Car Care Council Women’s Board (WB) “Aftermarket Woman of the Year” award. “Once they started describing the winner, I thought ‘I’ve done all those things’ but I never expected it would be me. This is truly a great honor for which I am very thankful,” said Fix. a credible automotive expert. She has appeared numerous times on Oprah, The Today Show, CNN and The View, among many others. She is a spokesperson for the “Be Car Care Aware” campaign and also editor-in-chief of CarZen.com, a car research Web site. She believes that getting consumers to maintain their vehicles and the Right to Repair Act are the biggest issues facing the aftermarket today. l au r e n Fix POsItIOn : The Car Coach, Automotive Aspects Inc.; Editor-in-Chief, CarZen.com YEars In thE aFtErMarKEt: WOrds tO lIVE bY: 33 “Nothing can stop you but yourself” and “Love your car.” PhOnE : Fa X : 716-440-3888 716-636-1128 thecarcoach@laurenfix.com E-MaIl : “There is a certain intimidation factor - people think they are going to get Fix, who’s admitted her “whole life is cars,” began her interest in the automo- ripped off. The aftermarket is really improving its image, though, and I tive field at a young age. Her father, think there will be a lot of growth soon. a mechanical and nuclear engineer, Hopefully due to the market adjustworked for auto makers and performed ments, consumers will take better care most of the family cars’ maintenance of their cars because less people are himself. His passion rubbed off on her buying new ones. Also, with so many and her interest never fazed. dealerships closing, it’s more important “He let me help him with the cars and that independent service technicians explained everything so I could underhave the information that they could stand. I thought it was cool but I never gain with the passage of the Right to thought I would end up where I am Repair Act,” Fix said. today,” Fix said. She is an active member of the WB, the She began racing in 1981, winning Automotive Communication Council, multiple races and titles. She also operSociety of Automotive Engineers and ated the DRIVING AMBITIONS SEMA Businesswomen’s Network Performance Driving School. Fix is an steering committee. Fix spends her free ASE-certified technician and holds a time working out, skiing, golfing and degree in management/marketing with shopping. She lives in Williamsville, engineering classes, from the University N.Y. with her husband and two chilof Buffalo. Fix has authored three dren. Goals include hosting an autobooks: Driving Ambitions: A Complete motive TV show “similar to Martha Guide to Amateur Auto Racing, Stewart’s or Rachael Ray’s, but about The Performance Tire and Wheel cars,” and writing another book. If not Handbook and the latest, Lauren Fix’s in the industry, Fix would be an actor. Guide to Loving Your Car. “I would love to be acting,” Fix said, Fix is known as The Car Coach®, “but my true passion is in the automoappearing in every form of media as tive industry - I love what I do!” 12 | AFTERMARKET INSIDER | DECEMBER ‘08 • JANUARY ‘09 http://www.laurenfix.com http://www.carcare.org http://women.carcare.org http://www.CarZen.com http://www.CarZen.com

Table of Contents for the Digital Edition of Aftermarket Insider - December 2008/January 2009

Aftermarket Insider - December 2008/January 2009

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