Display and Design Ideas - May 2009 - (Page 20)

20 | Design Snapshot Design theatrics SilverCity Cineplex offers some wow for Canadian theatergoers By Alison Embrey Medina, Executive Editor D inner and a movie might have an entirely new meaning for those visiting the 45,000-sq.-ft. SilverCity Cineplex Entertainment Complex in Oakville, Canada. In addition to 12 screens (three of which are VIP cinemas), the complex also offers The BackLot, an entertainment destination in its own right with private party rooms, six lanes of premium bowling, billiards and a club-like lounge atmosphere. Add to that a Cineplex Kids Club, VIP lounge and an XTRAS retail store offering cross-promotional ﬁlm merchandise, and you’ve got yourself a pretty full Friday night. Cineplex tapped Toronto-based Watt International Inc. to create the design concept for the Oakville facility, which welcomes visitors with a dramatic 40-ft.-high, two-story main entrance lobby. “The image of cityscapes, skylines and the planar quality of ﬁlm sets all served as inspirations for the development of a unique, markedly more mature look and feel than the ‘propped and themed’ approaches many cinemas had taken in the past,” says Jean-Paul Morresi, Watt’s executive creative director and lead designer on the project. Self-service ATMs, box ofﬁce and concession kiosk stands all employ fully integrated technologies to allow the purchase of anything from tickets to food and beverages, allowing for easy pick-up at a dedicated “Fast-Lane” counter. Design touches also permeate throughout, from custom fabric light boxes with color-changing LEDs in the lobby atrium, to high-gloss reﬂective fabric ceiling panels in the cinema hallway. The design team wanted to create a uniform background of varied gray tones, and then use pops of bold color to draw attention to important features. “In large part, this was driven by the desire to reduce the visual clutter that often characterizes similar spaces,” Morresi explains. “The use of red, for example, was inspired by the idea of a vertical ‘red carpet,’ and is used to signify thresholds, from the red glass façade right through to the auditorium entries.” | May 2009 Photos: Richard Johnson www.ddimagazine.com http://www.ddimagazine.com

Table of Contents for the Digital Edition of Display and Design Ideas - May 2009

Display and Design Ideas - May 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Convenience/Drug
Michaels
Shopping Malls
Right Light
In-Store Technology
Product Spotlight
GlobalShop Coverage
Trends
Booth Winners
Conference Sessions
Products
Calendar
Advertisers
Classifieds
Shopping with Paco

Display and Design Ideas - May 2009