Display and Design Ideas - May 2009 - (Page 22)

22 | Channel Focus Convenience/Drug Collegiate convenience P.O.D. Market targets Millennial consumers with intuitive design By Jessie Bove, Managing Editor he Millennials, as a consumer group, are hard to please. From their shopping experiences, they want (and expect) it all—value for their dollars, high-quality products, authentic and honest store environments—and they want it fast. So when Atlanta-based Miller Zell partnered with Philadelphiabased Aramark’s Higher Education division to develop a new college campus c-store concept, they started by delving into research on the shopping habits of today’s college students. “Our research told us that students were looking for fresh prepared foods and everyday essentials in one convenient T location on campus,” says Mark Walker, associate vice president of convenience retailing, Aramark Higher Education. “Our goal was to develop a highly customized solution that delivers quality, convenience, variety and value.” Ultimately, the research and project objectives culminated in the creation of a new campus c-store concept, dubbed Provisions on Demand (P.O.D.) Market. Name generation, brand identity, interior design and engineering for the project were completed in less than 16 weeks. Designed to meet the demands of students looking for fresh, healthy and grab-and-go | May 2009 Photos: Rion Rizzo, Creative Sources Photography Inc., Atlanta

Table of Contents for the Digital Edition of Display and Design Ideas - May 2009

Display and Design Ideas - May 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Convenience/Drug
Michaels
Shopping Malls
Right Light
In-Store Technology
Product Spotlight
GlobalShop Coverage
Trends
Booth Winners
Conference Sessions
Products
Calendar
Advertisers
Classifieds
Shopping with Paco

Display and Design Ideas - May 2009

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