Display and Design Ideas - May 2009 - (Page 26)

26 | The spectacular, light-flooded architecture of MyZeil, a new eight-floor shopping and leisure destination in Frankfurt, Germany, is home to a mix of stores featuring everything from fashion and accessories to restaurants, groceries and home electronics. Shop Shopping Malls Groundbreaking architecture attempts to revive the fading enclosed-mall format By Jessie Bove, Managing Editor F ifty-five percent of shoppers are going to the mall less often, according to a report from WSL Strategic Retail. And while the slumping economy may be partially to blame for this statistic, consumers are also being deterred by the sameness of today’s shopping malls. It’s not just sameness in individual stores, but a bland similarity between shopping malls overall. A study released by the Wharton School and the Verde Group reveals that 35 percent of mall shoppers report there is nothing new or unique in the mall. With nothing intriguing to catch consumers’ eyes, it’s no wonder the traditional enclosed-mall format is said to be dying. However, architects and developers are continuing to prove that the untraditional mall venue still has promise. Dazzling interiors and jaw-dropping exteriors, combined with a hint of architectural wonderment, are breathing new life into the staid mall concept the world over. There’s a new “call of the mall,” and it’s enticing consumers across the globe to fall in love with shopping malls all over again.

Table of Contents for the Digital Edition of Display and Design Ideas - May 2009

Display and Design Ideas - May 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Convenience/Drug
Michaels
Shopping Malls
Right Light
In-Store Technology
Product Spotlight
GlobalShop Coverage
Trends
Booth Winners
Conference Sessions
Products
Calendar
Advertisers
Classifieds
Shopping with Paco

Display and Design Ideas - May 2009

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